苹果 松绑 in-app subscription 限制
Apple 最近修正了对于杂志、报纸、书籍、影音出版品的上架拆帐规则，松绑了对于电子出版品的 in-app subscription 限制。
原本的规定要求所有提供收费订阅的内容提供商都必须在 app store 中提供对应的订阅服务，而且定价必须比其他付费订阅的通路相同或更低。这个规定让出版失去了对于定价的自主性，尤其是透过 app store 必须付给 Apple 30% 的抽成，但定价却被限制不得高于其他通路的价格，最糟的是：出版商还拿不到订户资料。
修正后的规定如下
11.13 Apps that link to external mechanisms for purchases or subscriptions to be used in the app, such as a "buy" button that goes to a web site to purchase a digital book, will be rejected
11.14 Apps can read or play approved content (specifically magazines, newspapers, books, audio, music, and video) that is subscribed to or purchased outside of the app, as long as there is no button or external link in the app to purchase the approved content. Apple will not receive any portion of the revenues for approved content that is subscribed to or purchased outside of the app.简单来说，只要 app store 上架的软件不要引导用户到外面消费，其他 Apple 都不管了。虽然出版商对于 app store 不肯分享订户数据仍有意见，但是既然价格可以自主，反弹的声浪应该会平息一些。
Tags: 苹果 in-app subscription Apple app store